It smelled hotter than I would expect from a 40% ABV whiskey. Nose: Very floral, with notes of straw, cut grass, and powder. Nevertheless, here’s what we got when drinking it neat, and then with a few drops of water.Ĭolor: A few shades darker than the pale gold of other Irish whiskeys. And that will be enough for the many people who will buy it and order it. It exists to be marketed at McGregor fans. It unfortunately does not exist to assault the palate with new qualities worthy of appreciation. 12 is unremarkable and ordinary in exactly the way you would expect a celebrity boxer’s whiskey to be. in 2017 and his many lucrative revenue streams as an athlete-slash-pitchman. No one is jumping up and down, demanding another down-market Irish whiskey, but there is more than enough demand for McGregor as a celebrity to justify its existence, as evidenced by his $85m paycheck for fighting Floyd Mayweather Jr. 12 is in the celebrification of the whiskey, not in the whiskey itself. But practically all Irish whiskeys are good when prepared this way, and I would credit Angostura bitters, which is magic that adds an extra layer of flavor to well spirits, and my corner market that always has good lemons for 50 cents apiece for this, before crediting the whiskey. This is probably closer to the way an ordinary drinker of this kind of spirit would consume it in the real world, and it was good. 12 for this review, I had a glass of it on the rocks with bitters and lemon peel. A week after my wife and I and some friends initially tasted Proper No. “Is there Green Spot? No? I guess Bushmill’s, then.”īefore the tasting notes, let’s talk for a moment about how people actually behave. And if this whiskey clears any bar at all, it is the low one of being not altogether different from the other blended Irish whiskeys that are more often deferred to than sought out. 12, a new Irish whiskey, didn’t set me up with any particularly elevated expectation for the spirit. I am an outlier among Millennials in that I frequently have to Google celebrities to find out who they are, so learning that MMA fighter and boxer Conor McGregor is behind Proper No.
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